{"id":2061,"date":"2016-08-17T10:30:30","date_gmt":"2016-08-17T10:30:30","guid":{"rendered":"http:\/\/www.care.ac.in\/management\/?p=2061"},"modified":"2016-08-17T10:30:30","modified_gmt":"2016-08-17T10:30:30","slug":"a-guest-lecture-on-brand-strategy-mr-venkatesalu-senior-general-manager-pepsico-india","status":"publish","type":"post","link":"https:\/\/care.ac.in\/management\/2016\/08\/17\/a-guest-lecture-on-brand-strategy-mr-venkatesalu-senior-general-manager-pepsico-india\/","title":{"rendered":"A Guest Lecture on “Brand Strategy” – Mr. Venkatesalu, Senior General Manager – PepsiCo India"},"content":{"rendered":"

\"1<\/a><\/p>\n

“Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. The biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it is about the intangibles” – Mr. Venkatesalu, Senior General Manager – PepsiCo India on\u00a0A Guest Lecture on “Brand Strategy” organized by CARE School of Business Management.<\/p>\n

“A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace. Making smart branding decisions up front is crucial since a company may have to live with the decision for a long time” he added.<\/p>\n

Final Year students of CARE School of Business Management benefited from the insights of Mr. Venkatesalu.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. The biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it is [\u2026] <\/p>\n

<\/div>\n

Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connects","category-guest-lecture"],"yoast_head":"\nA Guest Lecture on "Brand Strategy" - Mr. Venkatesalu, Senior General Manager - PepsiCo India - CARE Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/care.ac.in\/management\/2016\/08\/17\/a-guest-lecture-on-brand-strategy-mr-venkatesalu-senior-general-manager-pepsico-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guest Lecture on "Brand Strategy" - Mr. Venkatesalu, Senior General Manager - PepsiCo India - CARE Business School\" \/>\n<meta property=\"og:description\" content=\"“Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. 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