{"id":4323,"date":"2021-11-13T15:08:23","date_gmt":"2021-11-13T15:08:23","guid":{"rendered":"https:\/\/care.ac.in\/management\/?p=4323"},"modified":"2022-06-10T05:09:54","modified_gmt":"2022-06-10T05:09:54","slug":"customer-engagement-through-integrated-marketing-communication-2","status":"publish","type":"post","link":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/","title":{"rendered":"Customer Engagement Through Integrated Marketing Communication"},"content":{"rendered":"<p>CARE Business School organized a Guest Lecture on &#8221; Customer Engagement\u00a0through Integrated Marketing Communication&#8221;.<br \/>\nMs.\u00a0Tanisha Mehrotra, Manager &#8211; CRM (Growth), White Hat Jr | Ex-OYO International Growth was the resource person.<\/p>\n<p>Ms. Tanisha shared her experience on Managing Customer Engagement where Communication\u00a0is the cornerstone. Aligning the communication with the strategy of the organization is important when designing an Integrated Marketing Communication plan. Working on the consumer feedback without delay also creates a good customer engagement.<\/p>\n<p>The resource person enlightened the audience with her vast experience across International Brands.<br \/>\nThe session was attended by MBA students of CARE Busiess School<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CARE Business School organized a Guest Lecture on &#8221; Customer Engagement\u00a0through Integrated Marketing Communication&#8221;. Ms.\u00a0Tanisha Mehrotra, Manager &#8211; CRM (Growth), White Hat Jr | Ex-OYO International Growth was the resource person. Ms. Tanisha shared her experience on Managing Customer Engagement where Communication\u00a0is the cornerstone. Aligning the communication with the strategy [\u2026] <\/p>\n<div class=\"clear\"><\/div>\n<p><a class=\"more_link clearfix\" href=\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":25,"featured_media":4324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connects","category-guest-lecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Engagement Through Integrated Marketing Communication - CARE Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Engagement Through Integrated Marketing Communication - CARE Business School\" \/>\n<meta property=\"og:description\" content=\"CARE Business School organized a Guest Lecture on &#8221; Customer Engagement\u00a0through Integrated Marketing Communication&#8221;. Ms.\u00a0Tanisha Mehrotra, Manager &#8211; CRM (Growth), White Hat Jr | Ex-OYO International Growth was the resource person. Ms. Tanisha shared her experience on Managing Customer Engagement where Communication\u00a0is the cornerstone. Aligning the communication with the strategy [\u2026] Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\" \/>\n<meta property=\"og:site_name\" content=\"CARE Business School\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-13T15:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T05:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bschool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bschool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\"},\"author\":{\"name\":\"bschool\",\"@id\":\"https:\/\/care.ac.in\/management\/#\/schema\/person\/a5a0508033f3a992f45581e7b610a5af\"},\"headline\":\"Customer Engagement Through Integrated Marketing Communication\",\"datePublished\":\"2021-11-13T15:08:23+00:00\",\"dateModified\":\"2022-06-10T05:09:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\"},\"wordCount\":106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/care.ac.in\/management\/#organization\"},\"image\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg\",\"articleSection\":[\"Corporate Connects\",\"Guest Lecture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\",\"url\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\",\"name\":\"Customer Engagement Through Integrated Marketing Communication - CARE Business School\",\"isPartOf\":{\"@id\":\"https:\/\/care.ac.in\/management\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg\",\"datePublished\":\"2021-11-13T15:08:23+00:00\",\"dateModified\":\"2022-06-10T05:09:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage\",\"url\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg\",\"contentUrl\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg\",\"width\":2048,\"height\":1536},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/care.ac.in\/management\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Engagement Through Integrated Marketing Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/care.ac.in\/management\/#website\",\"url\":\"https:\/\/care.ac.in\/management\/\",\"name\":\"CARE Business School\",\"description\":\"Approved by AICTE | Affiliated to Anna University\",\"publisher\":{\"@id\":\"https:\/\/care.ac.in\/management\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/care.ac.in\/management\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/care.ac.in\/management\/#organization\",\"name\":\"CARE Business School\",\"url\":\"https:\/\/care.ac.in\/management\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/care.ac.in\/management\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2019\/03\/CBS-Logo.png\",\"contentUrl\":\"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2019\/03\/CBS-Logo.png\",\"width\":1187,\"height\":335,\"caption\":\"CARE Business School\"},\"image\":{\"@id\":\"https:\/\/care.ac.in\/management\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/care.ac.in\/management\/#\/schema\/person\/a5a0508033f3a992f45581e7b610a5af\",\"name\":\"bschool\",\"url\":\"https:\/\/care.ac.in\/management\/author\/bschool\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Engagement Through Integrated Marketing Communication - CARE Business School","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/","og_locale":"en_US","og_type":"article","og_title":"Customer Engagement Through Integrated Marketing Communication - CARE Business School","og_description":"CARE Business School organized a Guest Lecture on &#8221; Customer Engagement\u00a0through Integrated Marketing Communication&#8221;. Ms.\u00a0Tanisha Mehrotra, Manager &#8211; CRM (Growth), White Hat Jr | Ex-OYO International Growth was the resource person. Ms. Tanisha shared her experience on Managing Customer Engagement where Communication\u00a0is the cornerstone. Aligning the communication with the strategy [\u2026] Read More","og_url":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/","og_site_name":"CARE Business School","article_published_time":"2021-11-13T15:08:23+00:00","article_modified_time":"2022-06-10T05:09:54+00:00","og_image":[{"width":2048,"height":1536,"url":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg","type":"image\/jpeg"}],"author":"bschool","twitter_card":"summary_large_image","twitter_misc":{"Written by":"bschool","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#article","isPartOf":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/"},"author":{"name":"bschool","@id":"https:\/\/care.ac.in\/management\/#\/schema\/person\/a5a0508033f3a992f45581e7b610a5af"},"headline":"Customer Engagement Through Integrated Marketing Communication","datePublished":"2021-11-13T15:08:23+00:00","dateModified":"2022-06-10T05:09:54+00:00","mainEntityOfPage":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/"},"wordCount":106,"commentCount":0,"publisher":{"@id":"https:\/\/care.ac.in\/management\/#organization"},"image":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage"},"thumbnailUrl":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg","articleSection":["Corporate Connects","Guest Lecture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/","url":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/","name":"Customer Engagement Through Integrated Marketing Communication - CARE Business School","isPartOf":{"@id":"https:\/\/care.ac.in\/management\/#website"},"primaryImageOfPage":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage"},"image":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage"},"thumbnailUrl":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg","datePublished":"2021-11-13T15:08:23+00:00","dateModified":"2022-06-10T05:09:54+00:00","breadcrumb":{"@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#primaryimage","url":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg","contentUrl":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2022\/06\/TaMe-IMC.jpg","width":2048,"height":1536},{"@type":"BreadcrumbList","@id":"https:\/\/care.ac.in\/management\/2021\/11\/13\/customer-engagement-through-integrated-marketing-communication-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/care.ac.in\/management\/"},{"@type":"ListItem","position":2,"name":"Customer Engagement Through Integrated Marketing Communication"}]},{"@type":"WebSite","@id":"https:\/\/care.ac.in\/management\/#website","url":"https:\/\/care.ac.in\/management\/","name":"CARE Business School","description":"Approved by AICTE | Affiliated to Anna University","publisher":{"@id":"https:\/\/care.ac.in\/management\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/care.ac.in\/management\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/care.ac.in\/management\/#organization","name":"CARE Business School","url":"https:\/\/care.ac.in\/management\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/care.ac.in\/management\/#\/schema\/logo\/image\/","url":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2019\/03\/CBS-Logo.png","contentUrl":"https:\/\/care.ac.in\/management\/wp-content\/uploads\/sites\/2\/2019\/03\/CBS-Logo.png","width":1187,"height":335,"caption":"CARE Business School"},"image":{"@id":"https:\/\/care.ac.in\/management\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/care.ac.in\/management\/#\/schema\/person\/a5a0508033f3a992f45581e7b610a5af","name":"bschool","url":"https:\/\/care.ac.in\/management\/author\/bschool\/"}]}},"_links":{"self":[{"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/posts\/4323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/comments?post=4323"}],"version-history":[{"count":0,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/posts\/4323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/media\/4324"}],"wp:attachment":[{"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/media?parent=4323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/categories?post=4323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/care.ac.in\/management\/wp-json\/wp\/v2\/tags?post=4323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}