{"id":4724,"date":"2024-11-11T05:51:41","date_gmt":"2024-11-11T05:51:41","guid":{"rendered":"https:\/\/care.ac.in\/management\/?p=4724"},"modified":"2025-01-09T05:56:02","modified_gmt":"2025-01-09T05:56:02","slug":"search-engine-optimization","status":"publish","type":"post","link":"https:\/\/care.ac.in\/management\/2024\/11\/11\/search-engine-optimization\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"

\"\"<\/p>\n

Mr. R.Madhavan, SEO Specialist, Trichy.\u00a0<\/span><\/p>\n

ABOUT THE PROGRAM:<\/b> CARE Business School organized a guest lecture on \u201cSearch Engine Optimization\u201d for the students of II MBA (Business Analytics Specialisation) students on 11.11.2024 from 10.30 am to 12.00 pm. The primary objective of this guest lecture on Search Engine Optimization (SEO) was to introduce students to the principles, strategies, and tools used in SEO. This lecture aimed to provide practical insights into optimizing websites to achieve higher rankings on search engine results pages (SERPs).<\/span><\/p>\n

OBJECTIVES:<\/b><\/p>\n

    \n
  1. To understand the importance and impact of SEO on online visibility and digital marketing success.<\/span><\/li>\n
  2. To explore the technical, content, and link-building aspects of SEO.<\/span><\/li>\n
  3. To learn about on-page and off-page SEO techniques and how to apply them effectively.<\/span><\/li>\n
  4. To gain hands-on knowledge of popular SEO tools and metrics used to measure SEO performance.<\/span><\/li>\n
  5. To discuss the latest trends and updates in SEO, such as voice search, and mobile-first indexing<\/span><\/li>\n<\/ol>\n

    OUTCOMES: <\/b>After attending this guest lecture, students were able to analyze the impact of off-page SEO activities like backlinks and social signals on site authority and ranking. Evaluate SEO performance using key metrics such as traffic, click-through rate (CTR), bounce rate, and conversion rate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Mr. R.Madhavan, SEO Specialist, Trichy.\u00a0 ABOUT THE PROGRAM: CARE Business School organized a guest lecture on \u201cSearch Engine Optimization\u201d for the students of II MBA (Business Analytics Specialisation) students on 11.11.2024 from 10.30 am to 12.00 pm. The primary objective of this guest lecture on Search Engine Optimization (SEO) was [\u2026] <\/p>\n

    <\/div>\n

    Read More<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-4724","post","type-post","status-publish","format-standard","hentry","category-connects","category-guest-lecture"],"yoast_head":"\nSearch Engine Optimization - CARE Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/care.ac.in\/management\/2024\/11\/11\/search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization - CARE Business School\" \/>\n<meta property=\"og:description\" content=\"Mr. R.Madhavan, SEO Specialist, Trichy.\u00a0 ABOUT THE PROGRAM: CARE Business School organized a guest lecture on \u201cSearch Engine Optimization\u201d for the students of II MBA (Business Analytics Specialisation) students on 11.11.2024 from 10.30 am to 12.00 pm. 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