“Digital marketing has become indispensable because of its wide reach, cost efficiency, and real-time measurability. Unlike traditional marketing, it allows managers to engage customers at the ‘Zero Moment of Truth’ the very point where buying decisions are made online.” Mr. Rajesh Natrajan, Founder – Internest Agency.
“AI has changed the way the Digital Marketing Industry works with
- Increased productivity
- Hyper-Personalization
- Predictive Analytics
- Chatbots & Conversational Marketing
- Customer Journey Mapping
Digital marketing is evolving at an unprecedented pace, and for MBAs, it represents both an opportunity and a challenge. Continuous learning through platforms like Google Digital Garage, HubSpot Academy, and Meta Blueprint is essential to stay ahead. With curiosity, adaptability, and data-driven thinking, future managers can unlock the full potential of digital marketing in shaping business growth”.
Guest lecture for II MBA students on “Digital Marketing Insights.
