CARE Business School organized a session on “Interaction with Advertising Agency”. Mr. Rajesh Natrajan, Founder & Head – Strategy, Internest.Agency was the resource person. Mr. Rajesh emphasized the importance of doing basic marketing functions right and then the next step would be creating the advertising creative while planning for any advertising campaign. He also enriched the knowledge of the students with Live case studies of adverising campaigns executed by Internest.
The session was a part of “Integrated Marketing Communications” subject. Final Year MBA students attended the program.