CARE Business School organized a Guest Lecture on “Customer Engagement through Integrated Marketing Communication”.
Ms. Tanisha Mehrotra, Manager – CRM (Growth), White Hat Jr | Ex-OYO International Growth was the resource person.
Ms. Tanisha shared her experience on Managing Customer Engagement where Communication is the cornerstone. Aligning the communication with the strategy of the organization is important when designing an Integrated Marketing Communication plan. Working on the consumer feedback without delay also creates a good customer engagement.
The resource person enlightened the audience with her vast experience across International Brands.
The session was attended by MBA students of CARE Busiess School