Building a Dairy Brand – From Farm to Market

As part of our Executive Speaker Series, we successfully hosted an inspiring session on “Building a Dairy Brand – From Farm to Market”, featuring Mr. N. Ramesh, Managing Director, Sri Vethaa Dairy Pvt Ltd.

The session offered valuable insights into the end-to-end journey of building a dairy brand — from farmer engagement and quality sourcing to processing, branding, distribution, and market expansion. Drawing from his entrepreneurial experience, the speaker shared practical perspectives on supply chain management, brand trust, pricing strategies, and challenges in the competitive dairy industry.

The interactive discussion enabled students to gain real-world understanding of how agri-businesses can scale sustainably while maintaining quality and customer confidence. The session was highly engaging and insightful, enriching students’ learning beyond the classroom.

We sincerely thank Mr. N. Ramesh for sharing his expertise and inspiring our students with industry-driven insights.

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