“Marketers should aim at identifying the right segment of customers to address, create a proportionate marketing mix and formulate a positioning strategy to generate the best returns on the investment in Marketing” – Mr. Venkatesalu, Former GM, Pepsi Co A guest lecture on “Segmenting, Targeting & Positioning”
An industrial visit to Featherlite Industries, Bengaluru to understand the operations management practices.
“Women are great leaders when they take up responsibility and are the pride of our nation. My dream is to build women entrepreneurs who are now 14% of the total entrepreneurs to 50% of entrepreneurs” – Ms. Vandhana Ramanathan, CEO – WSquare. The guest of honour was Ms. Deepa Baburaaj, General Counsel – Guardian India Operations A session […]
“Entrepreneurs utilise the capital markets to source money to scale up their businesses. As a business person it is important to understand capital market as a leverage instrument” – Ms. Deepa Baburaaj, General Counsel – Guardian India A guest lecture on “Sources of Finance”
” Career choices which bring out the best in you should be driven by your passion. Focus, adopting to change & using technology positively will help you achieve your dream” – Mr. Prabhu V M, MD, Sai Group of Companies at “Gear Up Now” – A career guidance session
“Big Data has changed the way any organization frames its Marketing Strategy. Accommodating the changes is the key for success of the business” – Mr. Vasanth, Alumnus – Chicago Booth School of Business & VP – Computer Age Management Services Pvt. Ltd. A guest lecture on “Marketing Strategy”
“Time value of money is the crucial element that every investor should consider before making investment decision. Beneficial returns will be generated only when the instrument performs above the present time value of money” – Mr. Murugavel. J, CFO – 18 Herbs Organics A guest lecture on “Time Value of […]
“Start young, start fast, move out of the boundaries of thinking. Business idea is a spark that you get from the environment around you. It is equally important to know when to enter & exit from a venture” – Mr. Arun Athiappan, Co-Founder, Ticket Goose at “Want to go places? […]
“Entrepreneurial Mindset is all about looking at problems as opportunities,thinking outside the box and challenging assumptions” – Mr. Prative Chend, CEO – CARE Group of Institutions and Mr. R. Venkatesh, Assistant Professor CARE Business School at ‘Solve to Evolve – Start Up Trichy 21st Edition”
A session on “ISO & Quality Audit” by Mr. V. Soundararajan, Consultant – One Roof Certification Services.
