“Big Data has changed the way any organization frames its Marketing Strategy. Accommodating the changes is the key for success of the business” – Mr. Vasanth, Alumnus – Chicago Booth School of Business & VP – Computer Age Management Services Pvt. Ltd. A guest lecture on “Marketing Strategy”
Guest Lecture
Time Value of Money – Guest Lecture
“Time value of money is the crucial element that every investor should consider before making investment decision. Beneficial returns will be generated only when the instrument performs above the present time value of money” – Mr. Murugavel. J, CFO – 18 Herbs Organics A guest lecture on “Time Value of […]
ISO & Quality Audit – Guest Lecture
A session on “ISO & Quality Audit” by Mr. V. Soundararajan, Consultant – One Roof Certification Services.
Goods & Service Tax – Guest Lecture
A session on Goods & Service Tax by Mrs. Deepa Baburaaj, General Counsel – Guardian India Operations Pvt Ltd.
Organizational Change Management – Guest Lecture
A session on “Organizational Change Management” by Mr. Karthikeyan Chandran, Senior Manager – Accenture.
Leadership – Guest Lecture
A mind boggling session on “Leadership” by Ms. Vijayashree Parameswaran, CEO – Nuteez & Former HR Leader – Amazon India
Statistical Process Control
A session on “Statistical Process Control” by Prof. Sirish Kumar, IIM Trichy
Company Law
A session on “Company Law” by Ms. Deepa Baburaaj, General Counsel, Guardian India
“The Mantra of Myntra” – Creating a Successful Online Business
“In the highly competitive world of e-commerce what makes you become the leader is enhancing customer experience online and a value proposition that is unique” – Mr.Marcel Xavier, Director – Myntra a session on “The Mantra of Myntra” – Creating a Successful Online Business
Marketing Strategy
“Going through Segmenting, Targeting and Positioning allows a business owner and marketing consultants or employees to formulate a marketing strategy that ties company, brand and product benefits to specific customer market segments” – Mr. Venkatesalu, Former GM – Pepsi Co, Entrepreneur & Business Consultant – A session on “Marketing Strategy”