Guest Lecture

Marketing Strategy – Guest Lecture

Marketing Strategy – Guest Lecture

  “Big Data has changed the way any organization frames its Marketing Strategy. Accommodating the changes is the key for success of the business” – Mr. Vasanth, Alumnus – Chicago Booth School of Business & VP – Computer Age Management Services Pvt. Ltd. A guest lecture on “Marketing Strategy”

Marketing Strategy

Marketing Strategy

“Going through Segmenting, Targeting and Positioning allows a business owner and marketing consultants or employees to formulate a marketing strategy that ties company, brand and product benefits to specific customer market segments” – Mr. Venkatesalu, Former GM – Pepsi Co, Entrepreneur & Business Consultant – A session on “Marketing Strategy”