“Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. The biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it is about the intangibles” – Mr. Venkatesalu, Senior General Manager – PepsiCo India on A Guest Lecture on “Brand Strategy” organized by CARE School of Business Management.
“A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace. Making smart branding decisions up front is crucial since a company may have to live with the decision for a long time” he added.
Final Year students of CARE School of Business Management benefited from the insights of Mr. Venkatesalu.