“For start ups to effectively market their products, focus on Money, Functionality, Idea and Design. The important question to answer is why should the customer buy the product. Creating a differentiation for the product is the factor that makes customer buy from start ups. Great brands not only renew themselves but also extend their product lines” – Mr. Vijay, Co-Founder & CEO, Fiind Inc, USA on the session on “Product Marketing for Startups”.
