” Services Marketing moves beyond traditional marketing by selling to the user experience ” – Mr. Rudra Prasad, AVP – Sales & Alliances, Intellect Design Arena, Chennai A Guest Lecture on Services Marketing

A Guest Lecture on Logistics Management by Ms. Subha Shree – Consultant. Her work experience includes key positions at major organizations including Samsung Electronics India in the area of Logistics.

A guest lecture on “Market Research” by Mr. Karthikeyan Chandran, Senior Manager – Accenture

  A guest lecture on “Trends in Global Supply Chain Management” by Mr. Visukumar Gopal, Director Business Excellence at Atos Syntel

  Hands on applications of – Time Value of Money, IRR, NPV, Payback, Risk & Return Analysis at one day workshop on Financial Modelling using Excel by Mr. Bharathidasan. V, Analyst – Corporate Finance & Strategy – Flintobox

  “Marketers should aim at identifying the right segment of customers to address, create a proportionate marketing mix and formulate a positioning strategy to generate the best returns on the investment in Marketing” – Mr. Venkatesalu, Former GM, Pepsi Co A guest lecture on “Segmenting, Targeting & Positioning”