Department of Business Administration, of CARE College of Arts and Science, conducted a Guest Lecture on Market Study for first year students. The lecture held on 17 September 2022 was headed by Dr. Ramya, Assistant Professor, Department of BBA, CARE College of Arts and Science. Students of BBA were initiated with the knowledge of the proactive analysis of market demand for the product or for the service provided. Dr. Ramya told the students about all the factors involving the influence in the market that creates the demand for the product and for the product service.