The Department of BBA organised a Case Study Competition on 23rd January 2026 at 10.00 a.m. in the Fulcrum. The department was honoured to invite Dr. M. Hemalatha, Director and Professor, M.A.M. B School, as the Honourable Chief Guest, who graciously consented to grace the occasion as the judge for the competition.
The event was designed to provide students with a practical platform to analyse real-time business problems, apply managerial concepts, and present innovative solutions, thereby enhancing their analytical thinking, decision-making ability, and communication skills. The competition witnessed enthusiastic participation from BBA students, who showcased their critical reasoning, teamwork, and presentation competencies while defending their case analyses before the esteemed judge.
The presence and expert feedback of Dr. M. Hemalatha added immense academic value to the programme, inspiring students to adopt a more strategic and professional approach to business problem-solving. The event was successfully conducted and contributed significantly to bridging the gap between theoretical knowledge and practical application, in line with the department’s objective of nurturing industry-ready management graduates.
