Learning the art of market research is a vital skill for management students. Department of Business administration created an opportunity to know the key insights in marketing research and its relevance from an industry perspective. Mr Sampath Kumar Murugesan, who is a Senior Consultant, Brand Kare, and Chennai delivered a mind-blowing session on marketing research on 16th September 2022. It was a highly remarkable session and the participants understood the depth and breadth of marketing research. This session clearly landscaped the role of marketing research in industry decision making. This session really helps the students how the company’s marketing research for their decision. He also explained the application of various statistical tools in marketing research.