Field Visit to Retail Shops; Department of Business Administration

Students visited a few retail shops to know how they function. And they compared campaigns and offers that have been exhibited in the stores among the stores they have visited. Students got an opportunity to understand how different segments of people are being attracted by their display. Which product is given priority and why? How does the visual appeal speak for itself? Overall, their visit experience was good, and it made them analyze retail shops sales strategy.

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