The Department of Business Administration organised the Orientation Session for Case Study Week 2026 on 19th January 2026 at 10.00 a.m. in Summit Hall.
The session was led by the Resource Person, Dr. D. Sugumar, Principal, who addressed the students on the importance of case-based learning in management education. In his keynote address, he highlighted how case studies bridge the gap between theory and practice, enhance analytical thinking, and prepare students for real-world managerial decision-making.
The programme was felicitated by Dr. K. Kalpana, Head & Assistant Professor, Department of Business Administration. The event was coordinated by Mrs. Priya Dharshini B, Assistant Professor, who outlined the structure, objectives, and expected outcomes of Case Study Week 2026.
The orientation created awareness among students about the theme Unlock – Analyze – Decide and motivated them to actively participate in the upcoming sessions. The programme set a strong academic tone for Case Study Week 2026 and encouraged students to develop critical thinking, problem-solving abilities, and strategic decision-making skills.
