The Department of Business Administration conducted an innovative and interactive activity titled Build a Brand as part of the Services Marketing curriculum on 18.06.2025 at 9.51 a.m at CARE campus. This event, curated and guided by Program Coordinator Mr. Radhakrishnan Mathivanan, aimed to bridge academic concepts with real-world branding strategies.
Designed for the III BBA students, the activity challenged participants to conceptualize, develop, and pitch original service-based brands. Working in teams, students explored the intricacies of brand identity, positioning, customer value propositions, and marketing mix strategies. Each team presented creative brand ideas with compelling visuals, taglines, and marketing plans tailored to a service-oriented marketplace.
This hands-on experience not only enhanced students’ understanding of services marketing but also fostered creativity, strategic thinking, and entrepreneurial spirit. The presentations were evaluated by faculty members based on innovation, feasibility, and marketing insight.
“Build a Brand” was a vibrant display of student talent and academic application, reinforcing Care College’s commitment to experiential and industry-relevant learning.
